Competitive Advantage

What if we owned this asset?
What if we wanted to buy it or sell it?
What kind of services would we need?
What kind of advice would we want?

These questions, and questions like them, play a big part in defining the principal mindset that makes Brookfield Financial different, and that makes us better at providing the advice and services that clients need.

Another important difference at Brookfield Financial is our pooled compensation plan. Our people benefit from every successful transaction. That’s a tremendous motivator, and it supports a culture of collaboration, of shared intelligence and effort, and of working together to serve our clients that is distinctly Brookfield Financial.

A Reputation for Quality

We have a reputation for the quality of our underwriting. Our advice is always considered advice. It’s one of the reasons that we have been so successful at managing complicated transactions for our clients.

Finally, there is a piece of guidance that we give occasionally that also speaks to what’s different about Brookfield Financial. Sometimes, we tell our clients “do nothing; acting now is not in your interest.” It’s advice that doesn’t generate much in the way of fees, but it does produce gratified, and somewhat surprised, clients.

Competitive Advantage

Pure-Play Without Conflicts

• A “pure-play” investment banking group
• Free of the conflicts of interest sometimes found in full-service investment banks

Leading Industry Expertise

• Skilled, experienced and sizable team of underwriting and due diligence professionals who possess a thorough understanding of property, infrastructure, power and market fundamentals
• Access to alternative capital sources including bridging, debt, mezzanine, preferred equity and joint ventures and partnerships

A Partnering Mindset

• Client-focused business model
• Principal's perspective to any client opportunity or challenge
• "Partner" approach to strategic advice taking a long-term view

Global Coverage

• Ability to respond to the needs of clients internationally
• Local country/market presence and experience combined with a strong global relationship network

Depth of Service

• Offer clients unparalleled access to independent advice, unique structuring capabilities, transaction and execution expertise
• Established business relationships with all active global participants
• Where beneficial, full access to Brookfield Asset Management's network